Outreach Performance

Campaign metrics across all PrimeSource channel-partner outreach.

Sent

4,510

+1.7%vs prior period

Delivered

4,314

+1.7%vs prior period

Open Rate

39.3%

-5.9%vs prior period

Click Rate

6.8%

+8.0%vs prior period

Reply Rate

3.2%

-0.9%vs prior period

Positive Replies

+1.8%vs prior period

Meetings Booked

-6.9%vs prior period

Conversion Funnel

Sent

4,510100.0%

↓ 95.7% of sent

Delivered

4,31495.7%

↓ 39.3% of delivered

Opened

1,69437.6%

↓ 17.4% of opened

Clicked

2946.5%

↓ 46.6% of clicked

Replied

1373.0%

↓ 15.3% of replied

Meetings

210.5%

Last 30 days

12 events

Travis at Cascade Contractors Supply LLC replied to your outreach
2 hr ago
Andrea at Pacific Wholesale Co. replied to your outreach
2 hr ago
Laura at Sundance Materials Partners opened your email
2 hr ago
Patricia at Riverbend Contractors Supply & Sons replied to your outreach
4 hr ago
Eric at Cornerstone Construction Supply replied to your outreach
4 hr ago
Daniel at Sundance Trade Supply & Sons booked a meeting
5 hr ago
Eric at Bluestone Trade Supply clicked through
6 hr ago
Corey at Trailhead Materials Co. booked a meeting
6 hr ago
Heather at Cascade Wholesale Partners replied to your outreach
6 hr ago
Tyler at Patriot Lumber Group clicked through
7 hr ago
Corey at Ferraro Drywall Supply clicked through
7 hr ago
Andrea at Magnolia Trade Supply & Sons replied to your outreach
7 hr ago

Segment	Sent	Open %	Reply %
LBM Dealer	785	36.2%	2.8%
Hardware Retail	759	37.4%	3.0%
Pro Dealer	684	40.1%	2.9%
Fastener Distrib.	404	41.3%	3.5%
Home Center	365	36.7%	2.5%
Concrete Acc.	278	36.3%	3.2%
Pallet/Crating	277	38.6%	3.6%
Roofing Supply	235	35.3%	2.1%
Mfg. Housing	214	30.8%	3.3%
Drywall Supply	187	32.6%	3.2%
Homebuilder	186	41.9%	3.2%
Fencing Distrib.	136	40.4%	4.4%

Segment	Sent	Open %	Reply %
<$10M	128	38.3%	3.9%
$10M–$50M	581	33.2%	3.1%
$50M–$250M	1,433	34.8%	2.7%
$250M–$1B	1,229	41.9%	3.4%
$1B–$5B	744	39.4%	2.7%
$5B–$10B	259	37.5%	3.1%
$10B–$50B	46	47.8%	4.3%
$50B+	90	28.9%	3.3%